As if the ratings on American Idol 2014 weren’t enough for the show and FOX to deal with, but now they have to deal with one of their big sponsors dropping out of the show, as AT&T drops their American Idol sponsorship! That is a huge blow to the show and network, as how will we vote now??? AT&T has been with American Idol since the very beginning, but lower ratings and lower ad costs made them cut their ties with American Idol Season 13. Check out the details in our American Idol 2014 spoilers below!

American Idol Season 13 Logo

The American Idol 2014 premiere got off to a rocky start last week, as I loved the vibe from the new American Idol judges 2014, but the fans are not coming back to support the show after a terrible Season 12. Let’s hope they come back, but AT&T is not taking the chance of hoping and pulled their sponsorship for the season, according to Variety:

“We’ve been proud to be a part of this groundbreaking TV series for the past 12 years. We wish our friends at American Idol continued success.”

[SPOILERS: Find out the Top 31 on American Idol Season 13 right here]

American Idol 2014 has maintained their sponsorships with Coca-Cola and Ford, so that is a positive. While AT&T did not comment on the business reasons for the move, you have to look at the cost of running ads on Idol to be a factor. For American Idol Season 13, the average price of a 30-second ad came to $281,000 for Wednesday episodes and $257,926 for Thursdays. For Season 12, it was an average of $340,825 for Wednesdays and an average of $296,002 for Thursdays. That is a huge drop and I guess AT&T didn’t want to be a part of a show in decline!

So, where does American Idol 2014 go from here? How do you think they’ll handle the voting this season?

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